In the past, fundraising events for high-school sports like baseball and other extra curricular activities were somewhat rare. Nowadays, with ever-tightening school budgets and less money allocated to youth athletics, the cost to fund these programs is hitting parents and their children hard. In response, parents, faculty, and children alike are raising capital for these important youth sport programs themselves. To avoid placing financial burden on families, sports fundraising options are becoming more popular than ever.

How Much Is Too Much?

According to a recent New York Times article, Travis Dorsch, an assistant professor at Utah State University, researched parental involvement in their child’s athletic programs. Dorsch’s study showed that family spending on youth sports has grown significantly—in some cases, 10 percent (or more) of the family’s annual income. For an average middle-class household, these expenses could easily reach over $5,000 a year.

The lack of sporting supplies coming from the school’s budget—or cutting athletic programs altogether—is costing our students more than cold, hard cash. Studies have shown that participating in extracurricular activities can round out a child’s education and even increase his appeal as a candidate when applying to colleges.

Strike Out On The Bake Sale

While pushing cookies and cupcakes is certainly an option, you’ll do better to invest your time in a fundraising strategy with a bigger payoff. Here is how many schools and parents have utilized their resources to help their high-school baseball teams earn the funds they need:

Merchant Tickets

For those unfamiliar with this popular fundraising practice, perforated ticket books or playbooks are sold to consumers by aspiring young athletes. These items are considered a real “win-win-win” situation by the schools that sell them, the businesses that offer the discounts associated with their use, and consumers who reap the rewards.

There is plenty of room on the cards for business logos, a message from the team, mascot images, event calendars, or any other type of information that might need to be included. In addition to specific customization options, there are both perforated and non-perforated tickets, depending upon the budget the fundraising team is working with.

Marketing Payoff

From a marketing standpoint, merchant tickets allow the students’ baseball team more recognition within the community. At the same time, businesses can expect to see a rise in consumer awareness from customers who might not otherwise frequent their storefront or use their services.

Professional Consultation

For those new to the fundraising game, there’s plenty of professional consultation available to help with your campaign. Preparing for this type of a fundraising project can seem like a daunting task since there’s much to consider:

  • Choosing the right local merchants to participate
  • Getting the volunteers organized
  • Sales promotion and marketing
  • Learning the entire promotional process
  • Determining which products or vendors to promote

Your Own Game Plan

Maybe your high-school baseball team already has a plan for fundraising, but still needs the materials necessary for making a fundraiser go smoothly. Don’t forget to include forms, envelopes, payment forms, and sales-tracking materials for organization.

Whether you’re a parent, teacher, instructor, or even a student, if you want more information on running a successful fundraising campaign, help is available. Download a free PDF fundraising “Playbook” here. This guide will answer all your important questions:

  • How do we find merchants to participate in our program?
  • Which products or vendors should we choose?
  • How much will it cost up front and what kind of profit can we expect?

Today’s youth shouldn’t miss out on all of the opportunities that baseball can provide. A lack of funds shouldn’t hold back our kids back from achieving their full potential. Step up to the plate and hit a homerun with your next fundraising project.